Porsche Puts Its Agency Review On Hold

Porsche Cars North America has postponed the review for its estimated $10 million ad account and said it could be several months before it moves forward with the process.
“We don’t have an urgent need to pursue much advertising right now,” said Porsche representative Robert Carlson. “There’s a year-long wait list for our 1998 Porsche Boxster, and we’re sold out [on our other models] until our September allocation.”
Frederick J. Schwab, president and chief executive officer of Porsche, had said earlier this year that a review would commence after March 1, once the company had moved its headquarters from Reno, Nev.,