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Poppe Tyson is extending its reach into the new media arena with the launch of Neterra, a software development spinoff that will package and sell online marketing applications to agencies and advertisers.
Peter Adams, chief technology officer at Poppe Tyson Interactive here, said Neterra will seek to provide user-friendly software for marketing executives, rather than for their information systems managers. “The software [currently] out there has been developed very much from a product standpoint” as opposed to a marketing services perspective, said Adams.
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