Popeyes, Review Manager Plan Road Trip

ATLANTA Requests for proposals will not be issued in the review for the $20 million account of Popeyes Chicken & Biscuits.

Instead, search consultant Sheri Treco-Jones of Agency ID in Atlanta, which is managing the process, said that she and the client will begin a series of visits to undisclosed agencies in different markets that appear to meet their criteria.

Following those visits, a cut will be made to a “much smaller number” and those shops will be given creative assignments, she said.

Atlanta-based Popeyes, a division of AFC Enterprises, is looking for agencies in the Northeast, Southeast and Midwest with some combination of quick-service restaurant, food and franchise experience.

A final decision is expected in late August, according to the consultant.

Popeyes parted ways with incumbent Hill, Holliday, Connors, Cosmopulos in New York earlier this month.