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ATLANTA-Pollak Levitt & Nel here broke the first of seven new television spots for mobile phone service provider Powertel last week, the largest TV package ever for both the client and the agency.
“Last year radio was our primary medium,” said Mike Bashaw, the West Point, Ga.-based company’s vice president of marketing. “This is a sign of our growth. We’ve been advertising primarily on an affordability message and we wanted to mix in some of our other core messages .
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