Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It’s politics, so anything can happen. But right now, this year’s midterm races are on track to be the nastiest and most expensive. For media, that translates into a historic financial windfall, especially for TV stations.
Political TV advertising could make up 10 percent of their annual revenue, and as much as 20 percent of fourth-quarter dollars, per TVB.
As of Oct. 10, spending on TV was nearly $400 million ahead of both 2006 and 2008, per Kantar Media’s Campaign Media Analysis Group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in