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NEW YORK Political advertising will hit $3.3 billion in 2010, an 11 percent increase over 2008, but a 4 percent decrease from 2006, according to a Wells Fargo Securities report released today.
The ad windfall, more than 60 percent of which goes to local TV, will be fueled by the election of 37 governors, 38 senators, the entire House of Representatives and issue advertising (which could approach $1 billion) on hot-button topics such as healthcare.
The factors affecting the 2010 forecast are similar to those that made the ad spending of $3.4
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