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Goodby, BBH Offer Client Global Strategies
BOSTON–Its sales flagging, Polaroid Corp. is soliciting global branding strategies for a $130 million global ad account from its lead shops and may also look beyond its roster, sources said.
The company heard presentations on global strategy from its U.S. agency, Goodby, Silverstein & Partners, San Francisco, and its European shop, Bartle Bogle Hegarty, London, said Alison Corcoran, Polaroid’s vice president of marketing. The company will likely also talk to global agencies with packaged-goods expertise, sources said.
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