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BOSTON Portraying Plymouth Fitness as more than just a health club is the mission of Groppi Advertising Design, which has launched newspaper and small space ads, as well as a Web site and collateral support for the client.
The independent shop in Plymouth, Mass., positions the crosstown client (which has five area locations) as a state-of-the-art wellness center and reinforces its association with Jordan Hospital. The tagline: “Where do you want to be?”
The account is important to Groppi because the client is owned by a larger fitness management company with high visibility and plans for growth, said agency president Ken Groppi.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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