Plymouth Fitness Shapes Up With Groppi

BOSTON Portraying Plymouth Fitness as more than just a health club is the mission of Groppi Advertising Design, which has launched newspaper and small space ads, as well as a Web site and collateral support for the client.

The independent shop in Plymouth, Mass., positions the crosstown client (which has five area locations) as a state-of-the-art wellness center and reinforces its association with Jordan Hospital. The tagline: “Where do you want to be?”

The account is important to Groppi because the client is owned by a larger fitness management company with high visibility and plans for growth, said agency president Ken Groppi. The seven-person shop provides creative services to both clients and other agencies needing to farm out projects.

Groppi has handled assignments for John Hancock Financial Services, H.P. Hood, Hewlett-Packard and Pioneer Funds.