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BOSTON PJA said it has formed a marketing partnership with Banner Corp., a full-service agency based in London.
The alliance allows PJA access to European, Middle East and African markets for its clients—whether they wish to pursue advertising, direct and interactive marketing, public relations, events, media planning and buying or integrated programs, according to agency partner Mike O’Toole.
Cambridge, Mass.-based PJA will offer its expertise to Banner clients that wish to communicate better with U.S. markets.
PJA has been working most recently with Banner on the launch of a global media effort for Novell, a leading provider of business software and services.
“Banner
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