P.J. Pereira, Cyber President

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Executive Creative Director, AKQA, San Francisco

P.J. Pereira got an early start in the tech business. The 32-year-old Brazilian, recently transplanted to San Francisco, started working at his uncle’s computer software company when he was only 14. Like many teenage endeavors, it was motivated by a girl. “I had a girlfriend and I wanted to pay [for] her movie tickets,” he says. “I didn’t want to ask for money from my parents. I was embarrassed, I wanted to work.”

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