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Former McCann Exec to Lead Brand Strategy Unit
SAN FRANCISCO–Hoffman/Lewis is moving forward with plans to build an in-house brand strategy group, and has hired Gail Piper to lead the unit as senior vice president and director of brand strategy.
Piper, who left McCann-Erickson, Seattle, last June after a yearlong stint as the office’s deputy managing director, has been in the Bay Area working as a brand consultant for clients such as Washington Mutual and Unilever [Adweek, Aug.
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