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SAN FRANCISCO Pioneer Electronics wants people to rediscover the joy of driving in a new campaign from independent Grant, Scott & Hurley here.
The “Drive happier” effort for Long Beach, Calif.-based Pioneer’s navigation systems breaks May 1 and comprises television, print, online and a new Web site, an agency representative said.
One of the 30-second TV spots shows an average commuter channeling his youth by cranking his stereo and stopping for junk food as if he were 16.
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