Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON The Pinehills, a planned community in Plymouth, Mass., has launched what it calls an “introspective” multimedia campaign with copy lines such as “Walk your inner dog,” “Take it for a test dream” and “If I were a road, I would bend.”
Strada Advertising of Denver crafted the work, with Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston handling media buying chores. Newspapers, magazines, radio and billboards are being utilized and the work will run through the fall.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in