Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
SAN FRANCISCO Philips Electronics is extending its “Sense and simplicity” positioning by sponsoring a star-studded event designed to raise awareness of global climate change.
The company said this week it would help back the Live Earth international concert series on July 7, which is supported by former Vice President Al Gore and will include musicians such as Madonna, Bon Jovi, Black Eyed Peas and the Police. The concert will be shown live to an estimated 2 billion people via TV, radio, Internet and wireless channels, according to organizers.
Sponsorship
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in