PHD Surfaces in $300-480 Mil. Paramount Media Review

LOS ANGELES Omnicom Group’s PHD has emerged as the fourth contender in the review for Paramount Pictures’ $300-480 million media planning and buying account, sources said.

New York-based PHD joins Interpublic Group’s Initiative, WPP Group’s Mediaedge:cia and incumbent Publicis Groupe’s MediaVest, all New York, in the contest [Adweek Online, Sept. 22].

Paramount worldwide president of motion picture marketing Gerry Rich is the former marketing head of MGM, whose $180 million-plus media account is handled by PHD sister network OMD and before that, creative sibling BBDO, which won the business in 1997. Steve Grubbs, CEO of PHD’s North American operations, is a former CEO of OMD USA; prior to that, he served as head of media at BBDO until he moved to PHD in 2002.

Neither PHD nor Paramount were immediately available for comment.