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Procter & Gamble is raising funds for breast cancer awareness with a cause marketing campaign, titled “Give Hope,” launching in its brandSaver coupon booklet this weekend.
BrandSaver is P&G’s consumer savings program and the booklet, available both online and in major U.S. newspapers, alerts readers to new products and weekly shopping deals. Brands like Tide, Downy, Bounce and Swiffer are participating in the latest pink ribbon-themed goodwill effort, as part of which P&G will donate two cents for every coupon redeemed to the National Breast Cancer Foundation.
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