Welch’s has appointed Matthew Wohl chief marketing officer.
Wohl joined the grape-based products maker earlier this month. He will help “build new connections with our consumers and further develop Welch’s as a trusted partner in health and nutrition,” the company said.
Wohl hails from Procter & Gamble’s Gillette, where he spent 16 years, most recently as general manager of blade and razor systems innovation. While at Gillette, he oversaw product development, innovation, new product launches and marketing for Mach 3, Fusion and Fusion ProGlide.
Welch’s spent $26 million on advertising in 2009 and $14 million through June of this year, excluding online, per Nielsen.
The client’s lead creative resource for the past several years has been Via, an independent agency in Portland, Maine. WPP’s Maxus in New York handles media chores.