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The launch: This is a lousy time to market a car, but maybe a futuristic-looking electric one that sells for $12,500 will do better? Chrysler, which of course has a laundry list of existential threats these days, sure hopes so. The company, with the help of Peter “Tropicana” Arnell, is positioning the vehicle as a starter car for urbanites or a second set of wheels for families looking for a great value in a tough economy.
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