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Phelps Group’s New Ads Deliver the Message 15 Seconds at a Time
LOS ANGELES–Petco is packaging its playful TV spots in a shorter format it hopes will allow for a clearer, stronger message through more concise storytelling.
Petco’s agency, The Phelps Group in Santa Monica, Calif., has traditionally crafted two or three 30-second spots a year for the client. The new campaign, though, pools a dozen 15-second spots, each starring a critter or two and hinging on a single gag to draw in viewers.
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