Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The big news last week in the world of Hispanic commerce surrounded Pizza Patrón’s announcement that it would begin accepting Mexican pesos at all 59 stores in the United States. Despite the fact that accepting pesos is not uncommon at many businesses near border towns in Texas, New Mexico, Arizona and California — or that Pizza Patrón is unique because its stores extend as far north as Nevada and Colorado — the real story is not the pesos, but the traction.
Since its announcement Jan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in