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PepsiCo and Whole Earth Sweetener are introducing PureVia, a zero-calorie, all-natural sweetener made from the South American stevia plant.
The sweetener will make its debut in a nutritionally enhanced PepsiCo beverage, SoBe Life, which is launching in Latin America, starting with Peru. The beverage will come in three flavor blends: Tropical Pomegranate, Strawberry-Kiwi and Orange-Tangerine.
PureVia tabletop sweetener will arrive in the U.S. this fall before being offered in beverage and food products worldwide.
“Consumers have always been looking for a beverage that is natural, tastes great, and has no calories, and SoBe Life with PureVia answers the call,” said Massimo d’Amore, CEO of Purchase, N.Y.-based
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