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CHICAGO–PepsiCo has consolidated nearly $350 million in advertising at Omnicom Group. Brands included in the consolidation are Gatorade, Tropicana, Aquafina and Quaker brands, which were handled by FCB Worldwide’s New York and Chicago offices.
A shift had been expected after FCB parent True North was sold to the Interpublic Group of Companies, which handles Pepsi rival Coca-Cola. In early August, PepsiCo bought The Quaker Oats Company, which marketed all products involved in the shift.
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