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NEW YORK — In the past decade, the U.S. teen population has not only increased-by 17 percent from 1990-2000-but also has become more ethnically diverse, according to the 2000 Census. Pepsi, which is searching for a new agency to handle advertising aimed at African Americans, needs a partner that can use the demographic stats to its advantage.
Giuseppe D’Alessandro, director of multicultural marketing at PepsiCo, said the urban population,
particularly African Americans and now Latinos, are a major force in pop-culture trendsetting.
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