The brand performing best on the VideoWatch/VidIQ YouTube brand chart this week is Pepsi MAX, which took the top two spots with extreme acts of driving and running.
The brand's No. 1 video netted a whopping 9.66 million views, thanks to a follow-up spot to last year's enormous viral hit "Test Drive," in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his life. Travis Okulski of Jalopnik was among those who claimed that the stunt had been faked, and thus, the unwitting auto blogger found himself starring in Test Drive 2.
In "Human Loop the Loop," the No. 2 brand video this week (5.77 million views), British former gymnast Damien Walters accomplishes what any man or woman can probably do with a bit too much caffeine.
Also making the charts this week are two PlayStation spots, big cats (GoPro) and little cats (Three), and CoverGirl's inspirational #GirlsCan empowerment message. Check out the full VideoWatch/VidIQ ratings here:
NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.