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NEW YORK Pepperidge Farm is launching a multimillion dollar television and print campaign designed to “re-ignite consumer passion for the Pepperidge Farm brand.”
The campaign, created by Young & Rubicam in New York, introduces the company’s first new spokescharacter in nearly 50 years in six animated 15- and 30-second TV spots. Promoting such products as Chocolate Chunk and Milan cookies, Farmhouse and Swirl breads, Texas Toast frozen garlic bread and a new Mini cookies line, the commercials will run on network and cable.
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