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BOSTON Pearl Izumi USA has awarded its events marketing business to Cenergy Communications without a review.
The agency in East Aurora, N.Y., will support the client’s 10-month “Run Like an Animal” tour, which encompasses 31 running events nationwide. At each event, Pearl Izumi will partner with a key Pearl Izumi Run retailer to sample and sell running shoes and apparel from a 400-square-foot exhibition booth. The budget for the push was not disclosed.
“Cenergy demonstrated its knowledge of the endurance market.
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