Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
By Glen Fest
DALLAS–Larkin, Meeder & Schweidel has picked up an estimated $1.5-2 million account to head 360 Communications Co.’s marketing efforts in Texas and New Mexico.
The Chicago-based wireless and data services firm–the second-largest publicly held cellular phone company in the country–hired Larkin, Meeder & Schweidel through its Las Vegas regional office after the shop completed a project assignment, according to agency president Carl Larkin.
Creative work and media planning and buying duties will primarily focus on print and radio, according to Larkin.
‘We were chosen because of our experience in cellular and paging,’ said Larkin, noting the Dallas agency’s marketing background with PageNet and Southwestern Bell Mobile Systems.
He added his agency’s profile was boosted by its ‘ability to handle a promotions message along with a branding message while still taking into account the unique needs of individual markets.’
Work assigned to Larkin, Meeder & Schweidel was previously handled by lead shop The Martin...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in