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NEW YORK Out-of-home continues to be the second fastest-growing media sector after digital/interactive, with Pricewaterhouse-Coopers projecting 2008 growth of 9 percent to $8.12 billion and Veronis Suhler Stevenson predicting a more bullish 12.8 percent jump.
As dominant players including vendors like CBS Outdoor and Clear Channel Outdoor and buyers like Kinetic and Posterscope establish both their national and international businesses, Stephen Freitas, CMO of the Outdoor Advertising Association of America, says out-of-home “is the first mass medium to have a global footprint.
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