Oracle Corp. Opens Its World To Miller/Kadanoff/Huber

By Joan Voight

SAN FRANCISCO–Miller/Kadanoff/Huber here has picked up an interactive assignment from Oracle Corp. without a review.

MKH landed the job because of its expertise in integrating direct response and Internet marketing, said agency officials. Billings are undisclosed.

The agency will promote Oracle Open World, an annual seminar for customers and prospects, said MKH principal Marcia Kadanoff.

The project involves creating content on the Oracle Web site and coordinating that material with a direct mail campaign, explained Kadanoff.

‘More companies are recognizing how them Internet and direct mail are complementary media in targeting the right consumers,’ she said.

Think New Ideas, Hollywood, Calif., is the lead agency for advertising and interactive marketing for the Redwood Shores, Calif.-based client.

This is the second interactive assignment Miller/Kadanoff/Huber has landed this year without a review. Napa Valley winery Robert Mondavi moved its interactive account from Ketchum Advertising here to MKH earlier this year. Those billings are estimated at $2-3 million.

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