Online Ad Spending Expected to Rise

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK Internet ad spending is expected to rise more than 7 percent in 2003, according to a full-year forecast from CMR/TNS Media Intelligence.

That optimistic projection stands in sharp contrast to the significant decline the Web experienced last year. The Internet was the worst performing sector in the media business for the first three quarters of 2002, according to a November report from CMR, with online ad expenditures dropping 18 percent versus the same period a year earlier [IQ Daily Briefing, Nov.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in