Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The talent in a new TV ad for the Northwest Honda Dealers Association got a bigger bang out of the shoot than agency AKA/Portland, Ore., ever expected. The ad features exaggerated ways to check the durability of an Accord, ranging from having muscle men pound the vehicle to dropping an ocean liner on it. AKA expected to pull off the feigned demolition without damage. But the muscular actors – recruited from Gold’s Gym – used the wrong end of their rubber mallets (the wooden handles) and did $2,600 worth of damage to the car.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in