Omnicom’s Moss/Dragoti Becomes Part of DDB

NEW YORK Omnicom Group’s Moss/Dragoti is being folded into DDB, which will also take on its sole client, Hertz, a representative for the holding company confirmed.

The move had been planned for several months and was the decision of DDB Worldwide CEO Ken Kaess, said Pat Sloan. The rep added that the reason for the move was because the New York agency’s principals, Charlie Moss and Stan Dragoti, will eventually retire, but a date for that has not yet been set. In the meantime, the two men, along with the staff of 18, are in the process of moving into DDB’s New York office.

Hertz spent $40 million in media in 2003, according to Nielsen Monitor-Plus.

Moss/Dragoti was formed in 1995 after Dragoti spent several years as a movie producer with hits such as Love at First Bite and Mr. Mom, and Moss was leaving Wells, Rich, Greene, where he had worked for more than 20 years.

The two had been creative partners at WRG in the 1960s and ’70s and produced campaigns for clients such as American Motors, TWA, Procter & Gamble and Midas (“Midas-size it”) and the early “I Love New York” work.