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DALLAS World Marketing, a wholly owned subsidiary of Omaha World-Herald Company, has named Mac Rodgers president and CEO.
World Marketing is a direct marketing company whose headquarters are in Omaha, Neb., but whose largest office is in Dallas.
Rodgers will report to John Gottschalk, chairman and chief executive officer of Omaha World-Herald Co. He replaces Lew Trowbridge, who left the company at the end of 2005. Trowbridge will remain on the World Marketing board, the company said.
Rodgers,
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