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NEW YORK Coming soon to a desktop near you: “Ole! Ole! Ole!”
The chants and songs that echo through stadiums during live soccer matches mark the passion fans have for the game the world over.
As an add-on to Major League Soccer’s “Represent” campaign launched in August, the client is offering a music widget to encourage U.S. fan participation around the 2007 MLS Playoffs.
Adidas is an official sponsor, supplier and licensee of MLS, and it has collaborated with ad shop EVB to fashion a mobile component.
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