Old Navy Debuts Final In-House TV Spots

SAN FRANCISCO Old Navy breaks in-house spots showing off its summer clothing on American Idol tonight, company officials said.

The campaign’s four new television ads—”Picnic-Tanks,” “Picnic-Graphics,” “Pool-Swim” and “Pool-Flag”—are free of 1970s-era stars such as Morgan Fairchild and Joan Collins. Showing regular people engaging in summer fun, the spots will run through June 6 on both broadcast and cable networks. The media buy includes shows such as the Frasier finale, Will & Grace, Smallville, Entertainment Tonight, The O.C., That ’70s Show, Gilmore Girls and Everybody Loves Raymond. Campaign spending is undisclosed.

The work represents the client’s last flight of in-house ads, which have been running since the company started 10 years ago. Earlier this year, Deutsch/LA in Marina del Rey, Calif., picked up the creative portion of the $180 million Old Navy account. The agency’s fall campaign ads will begin airing in July, according to Jonathan Finn, a representative of Old Navy.

Gap Inc., based in San Francisco, owns Old Navy.