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LOS ANGELES Cisco Systems today breaks a $150 million global campaign aimed at showing the power of the network.
This is the first work from Ogilvy & Mather since the Culver City, Calif., shop began working with the networking giant in September. MindShare in New York handled media buying.
The campaign, which includes TV and print, as well as a microsite, introduces the theme, “This is the power of the network. Now.”
The effort focuses on converged IP communications, mobile networking, storage networking and security—four new growth markets for Cisco, said Marilyn Mersereau, vice president of corporate marketing for the San Jose, Calif.,
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