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ATLANTA The Advertising Council and Environmental Defense today unveiled a new public service campaign to fight global warming.
The work includes one 15-second and two 30-second television commercials and two 60-second radio spots that are being distributed to media outlets this week. Print, outdoor and Web ads will be introduced in May. Ogilvy & Mather in New York created the campaign.
The PSAs direct people to the Web site, www.fightglobalwarming.com, for information about global warming and ways Americans can reduce their impact on the planet.
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