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Mothernature.com, an online seller of natural health remedies, has tapped Ogilvy & Mather to handle creative duties on its $8 million ad account just weeks after it launched an image campaign from promotions and marketing shop Cyrk.
New York-based Ogilvy’s first work for Mothernature.com–also a brand image effort–is slated to break next month, the client said.
Sharon Rice, marketing director at the client in Acton, Mass., tapped Cyrk after she came aboard in
September, when Mothernature.com was mapping out a below-the-line strategy.
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