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CANNES, France—Ogilvy & Mather Johannesburg took home the Grand Prix in the Radio Lions contest at the Cannes Lions festival here tonight for a KFC campaign that humorously reassured men that they are still manly even if they occasionally do unmanly things.
The campaign advertised the chain's "Man Meal." Listen to the three spots here:
Jury president Tom Eymundson, CEO and director at Pirate Group, said the jury considered three campaigns for the Grand Prix.
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