Ogilvy Campaign Backs BP's Interactive Stations

A major campaign touting BP’s new interactive gas stations breaks in four markets next month and will roll out globally over several years, a company executive said.

The company, formerly BP Amoco, is opening its first BP Connect stores in Chicago, Cleveland, Indianapolis and Atlanta. The stores feature gourmet shops and screens at the pump where customers can order items such as wine or croissants or simply log onto the Internet.

The Chicago office of Ogilvy & Mather, which picked up BP’s $200 million consolidated global account in 1999, is working on TV and radio spots for BP Connect that will break in March.