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NEW YORK IBM and its lead agency, Ogilvy & Mather, are launching a series of documentary short films that illustrate how IBM meets the technology needs of clients such as National Geographic, the New York City Police Foundation and the United States Tennis Association.
Two-minute versions of the shorts will run during breaks in The Business of Innovation, a new CNBC show that premieres on Sunday, according to Ogilvy.
IBM is the exclusive sponsor of the show, which will be hosted by Maria Bartiromo.
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