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Zimmerman Advertising’s Office Depot win encompasses more than the creative business that Young & Rubicam has handled since 2008.
Zimmerman, a unit of Omnicom Group, also is expected to add broadcast media planning and buying from sister shop Prometheus and possibly another assignment. As such, total account revenue will likely exceed $7 million.
Although news of the Zimmerman hire broke yesterday, the agency and Office Depot have yet to comment. The agency is based in Fort Lauderdale, Fla.,
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