Odyssey Crafts Ads By The Numbers

VitroRobertson Lets Putter’s Tournament Record Speak for Itself
LOS ANGELES–VitroRobertson is building on its previous work for Odyssey Golf with a new campaign highlighting the golf company’s industry-leading position.
TV and print ads, which roll out nationally this month, focus on Odyssey’s club insert technology. The company was the first to market insert putters, according to John Vitro, a partner at the San Diego agency.
“Other companies have jumped on the bandwagon, and are producing their own insert clubs,” Vitro said.