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The O’Charley’s chain of casual dining restaurants has awarded creative and media duties on its advertising account to Merkley + Partners after a review, the client has confirmed.
Merkley, a unit of Omnicom Group in New York, bested two other agencies to land the business, sources said. (The client declined to identify the other contenders). The new agency succeeds independent The Buntin Group in Nashville, which had handled the account for 14 years.
The creative assignment includes traditional ads, digital work, collateral and point-of-sale materials.
O’Charley’s, one of three chains within parent company O’Charley Inc.
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