NYT.com Launches Small-Business Section

NEW YORK In an effort to appeal to potential advertisers of all sizes, The New York Times Co. has launched an online section dedicated to small business.

The digital offering includes weekly columns and features from NYT journalists as well as content from Inc. Magazine, AllBusiness.com and SmallBusiness.org.

“Advertisers have long been asking for ways to reach the small business community and now we’ve given them a powerful new platform that aggregates all of the great reporting we do in this area as well as carefully selected partner content,” Vivian Schiller, svp, gm at NYTimes.com, said in a statement.

American Express, AT&T, Hewlett-Packard and FedEx are some of the launch advertisers.

Other topics covered in the section include finance and capital, marketing, sales, human resources and technology.