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NEW YORK–The New York State Lottery met with eight shops late last week in what sources described as a Q&A meeting on the estimated $60 million ad account.
Some 20 RFPs were issued in December [Adweek, Dec. 18] and returned in January before a cut was made in mid-February, sources said.
The Schenectady, N.Y.-based client briefed New York-based shops during a group meeting at its Manhattan office on Friday, sources said.
In addition to incumbent Grey, which is defending, other contenders were said to include J.
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