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NPR is trying to better the banner ad.
The nonprofit news organization redesigned its homepage on Wednesday and introduced a new ad unit called Center Stage, which is a step toward native advertising while steering clear from the advertorial form that many Web publishers have started to embrace, said Bryan Moffett, vp of digital strategy and ad operations at National Public Media, a subsidiary of NPR.
"Our audience expects us to stay pretty clearly behind the commercial line of commercial sites," he said.
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