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In 1992, Ken Auletta’s book Three Blind Mice suggested the demise of the three major networks. Cable television, with its original promise of less advertising, was becoming well ensconced in a majority of homes. The VCR was wreaking havoc with time shifting and its ability to fast-forward commercials. Time Warner was preparing an interactive television network in Orlando. Wired magazine launched, suggesting a digital wireless world. And all this as our beloved advertising industry was recovering from the 1990-92 recession.
Sound familiar? Probably to a few of us.
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