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Company Breaks First TV Spot, Promotes New Delivery Program
CHICAGO–NKH&W in Kansas City, Mo., next month breaks Yellow Freight System’s first TV spot in its 75-year history.
While FedEx and other couriers battle for supremacy in sending “lightweight” business packages, Yellow Freight’s advertising seeks to set it apart by touting its Exact Express Expedited Air & Ground Delivery, a time- and date-specific delivery service for shipments weighing more than 70 pounds.
In the spot, a harried driver for the fictional “Letter Go Getter” company braves rain, freeways and general anxiety to deliver an overnight letter.
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