Longtime Nielsen exec Susan Whiting was promoted Monday (Nov. 10) to vice chairperson of the company. Since 2007, Whiting has served as executive vp of Nielsen and chairman of Nielsen Media Research.
In her expanded role, Whiting will join David Calhoun, chairman and CEO, in the newly created Office of the CEO, providng oversight and direction for the company’s initiatives and operations, and working closely with Nielsen’s clients and other company stakeholders nationwide.
“This appointment is part of our plan to integrate Nielsen’s resources in a way that delivers even more value for our clients,” said Calhoun. “Nielsen is singularly positioned to provide a complete understanding of consumer activity, media consumption and the relatinship between the two. Susan will work directly with our key clients to develop the integrated suite of Nielsen products they need to grow their businesses.”